Talk about an extreme makeover. Once taunted for its green benches, bingo nights, and sluggish snowbirds, today St. Petersburg, Fla., is a textbook case for urban reinvention.
Sitting midway up the west coast of the Sunshine State, St. Pete is powered by its gorgeous waterfront, the stunning Dalí Museum, and a stream of trendy dining options and new hotels and inns. So much so, earlier this year it was tabbed among the “52 Places to Go in 2014” by the New York Times. It clocked in at No. 49, ahead of Belize, New Caledonia, and Niagara Falls, N. Y.
Peter Demens named the area after his birthplace. Born Pyotr Dementyev, the Russian aristocrat had immigrated to America. In June 1888, he brought the Orange Belt Railway to St. Petersburg, opening up the region to become a tourist destination for wintering retirees up north.
By the early 1900s, St. Petersburg Times editor W. L. Straub and a group of like-minded civic pioneers unveiled plans for a grand city with broad streets, artful Mediterranean revival office buildings and hotels, brick-street neighborhoods skirting downtown, and miles of publicly owned green parks along the western shore of Tampa Bay.
Today, thanks to the founders’ savvy vision, St. Pete boasts the third largest downtown waterfront park in North America, trailing only Chicago and Vancouver.
Star power reigns at the Salvador Dalí Museum, an eye-popping tribute to the Spanish artist’s surrealistic works. In the 1970s, St. Pete cleverly snapped up an impressive Dalí collection by building a museum for a Cleveland couple’s treasure trove of Dalí’s works.
In January 2011, the new Dalí museum opened at a cost of $36 million. Designed by world-renowned architect Yann Weymouth of HOK Tampa, it took two years to complete and occupies a prime spot overlooking the bay at the south Yacht Basin. Since the museum’s opening, it has played a large part in making the city a destination for culture lovers from around the globe.
The mind-bending, bulbous building is a concrete trapezoid wrapped in an undulating wave of glass and steel. Its solid structure — with 18-inch-thick walls — was constructed to withstand a Category-5 hurricane. Designed as a salute to the Dalí museum in Spain, it is topped by Buckminster Fuller geodesic domes that are composed of 1062 triangles jutting out 50 feet above the ground. No two are identical. Another architectural feat is a soaring spiral staircase of solid concrete, a nod to the artist’s fascination with the double-helical structure of DNA.
The collection includes 96 oil paintings, a compilation of 100 watercolors and drawings, 1,300 graphics, sculptures and other objects d’art. Every period of his career is represented with masterworks such as “The Average Bureaucrat” (1930), “The Disintegration of the Persistence of Memory” (1952-54) and “Portrait of My Dead Brother” (1963).
Dalí’s artwork is intriguing, mysterious, and in some paintings, downright creepy. Be sure to take one of the 45-minute docent led tours so you can fully grasp the complexities of Dalí’s works. Our docent, Judith Overcash, was exceptionally knowledgeable about Dalí’s life, his art, and the museum itself. She opened our eyes and mind to the artist’s work and times, explaining the not-so-obvious meaning behind some of his most provocative artwork.
The museum plays host to numerous other exhibits that reference the artist throughout the year. An Andy Warhol traveling exhibit arrived at the Dalí in January as staffers donned white-blonde wigs and red-rimmed glasses. “Warhol: Art, Fame, Mortality” melds two of the most eccentric minds of the art world in an exhibition that features more than 100 works including paintings, drawings, sculpture, photographs and films. Among the pieces are 10 of the pop art bon vivant’s most famous screen tests of notorious culture figures including “Mona Lisa,” “Marilyn Monroe” and the “Campbell Soup Can.” Visitors have the chance to star in their own screen shot just like the close-up video Warhol took of Dalí. The Warhol exhibit runs through April 27.
There are several other top-notch museums downtown such as the Museum of Fine Art that features Euro masters Monet, Renoir, and Cezanne, and the Chihuly Museum, which celebrates American glass-sculptor Dale Chihuly via a clutch of bright works. St. Pete is also home to music and theater at the Progress Energy Center for the Arts, the Mahaffey Theater, and intimate venues such as the Palladium Theater and American Stage. The downtown gallery district provides exhibition space for a diverse range of local and regional art exhibits.
Get a glimpse of St. Petersburg’s glamorous past, and book a stay at the Don CeSar Beach Hotel. Built in 1928, the flamingo-pink grand hotel with Moorish bell towers and Mediterranean styled arches with red clay tile rooves is just steps from the Gulf of Mexico. During the “Jazz Age” it drew big-timers like Al Capone, Lou Gehrig, novelist F. Scott Fitzgerald, and his glamorous dancer wife Zelda.
Its Carrara marble floors and oak beamed ceilings have remained untouched over the years. Today, “The Don” is operated by Loews Hotel and Resorts, which has completed several major enhancement projects to the classic building, including the Spa Oceana, which features over 11,000 square feet of spa facilities. The hotel offers a pair of captivating beachside pools and a trio of restaurants, including the four-diamond Maritana Grille. Many of the hotel’s 277 rooms offer spectacular views of Boca Ciega Bay and the Gulf.
It’s a 15-minute ride back into rejuvenated downtown St. Pete. The once empty sidewalks on Beach Drive are bustling with multi-national tourists dining at outdoor tables at eateries such as Cassis American Brasserie. Across from the marina, it is a perfect spot to combine an eclectic food menu with people- watching. Named after a charming town on the French Riviera, we opted for a delicious croque madame sandwich and the grilled chicken breast salad.
Rococo Steak is a modern departure from the traditional steakhouse. Set in a restored 1920s Neoclassical Revival former YMCA building, it boasts a chic interior with deep gray walls, white cove ceilings, and ruby-red chandeliers. Its menu rivals the dramatic space. Begin your visit with a smart and slightly quirky list of wines by the glass and innovative craft cocktails. Start with free-range fried chicken-lollipops or the bacon flight consisting of three artisanal styles alongside grilled bread. The core of the menu is beef, from filet to rib eye, and you can tuck into either corn fed or grass fed.
St. Pete is also home to a hip craft beer scene with the likes of Cycle Brewing, 3 Daughters, and the Green Bench Brewing Co. The latter features a tasting room and large, sunny outdoor beer garden — a 6,000-square-foot patio featuring seating, lawn games, and a throwback brewery logo mural, designed to look like a vintage Florida postcard.
Named for the iconic benches that lined Central Avenue in the early 1900s, the brewpub serves a dozen beers on tap. The Green Bench IPA is their “bench-mark” beer, a medium bodied ale with aromas of soft citrus and earthy pine combined with very subtle notes of tropical fruit. The Skyway Wheat is a hop forward American Wheat Ale, packed with four different hop varieties that delivers a citrusy and pine-like flavor. It’s named for the nearby Sunshine Skyway that stretches 431 feet at its peak, and is over four miles long, connecting St. Pete to the Terra Ceia waters.
It’s all part of the burgeoning arts and culture, food & drink fueled renaissance. More than a century after being settled, St. Pete is fulfilling the dreams of its founders who so cherished this sun-kissed destination, one that still revels in a community of pelicans, porpoises, and sailboats gliding across the sparkling Tampa Bay.
Terry Conway has been a regular contributor to The Hunt magazine since 2003.